AFI FRONT ROW talks to ghd educator STACEY SHEA about her role at Fashion Week.
NEVER A BAD HAIR DAY
As a ghd educator I provide education on our brand to hair salons that stock our ghd range. This involves both theory and practical sessions to ensure that the stylists have a full understanding of what our range offers to both them and the consumer and how to use our tools and products to their full advantage. My other role as an educator involves more styling and being hands on with any internal or sponsored events that ghd is booked for. This is my favorite part of my job as it is creative and allows my inner ghd guru to come out.
Backstage at Fashion Week is… organized chaos! Everyone has a job to do, with time being our common denominator. You each do what you need to do to the best of your creative ability - in the shortest amount of time, to get the show started! This sometimes involves 4 people hovering over 1 model, working simultaneously with someone screaming “5 MINUTES” - but this is the backstage rush that we all thrive on as it pays off when we watch the show start and those models dominate the runway.
CUT, BLOW AND HIGHLIGHTS
I have so many highlights from Fashion Week. My favourite shows are always David Tlale’s. He doesn’t conform to anything ordinary. Last year he wanted a 10-inch tower of hair on top of the models’ heads, which had us up the night before making 24 cone shaped structures from bent wire coat-hangers. It turned our amazingly and the show still stands out to me.
At Mercedes-Benz Fashion Week Cape Town this year, I had the privilege of meeting and styling Dr Precious Moloi-Motsepe’s (AFI chairperson) hair before the various shows she attended. She is a lovely and inspirational lady - fashion week wouldn’t exist without her, so this was truly an honour.
FROM PICTURE TO PICTURE PERFECT
The process starts with the birth of an idea or style that the designer sees in their head. Next, the hairstylists use this to create a test model. Using our experience and knowledge of hair and the designers idea of the look for their range, we always get the perfect look. Once we get the designers’ approval of this look on the test model we finalise the brief and look on to creating the final look on the evening.
IMAGES: SDR PHOTO
KEEP YOUR EYE ON THE AFI FRONT ROW BLOG IN THE UPCOMING DAYS FOR STACEY’S HAIR TRENDS AND TIPS.